Company to Affectionate

Guy Laliberte is the first accordion player, stilt walkers and fire-eaters, but now he is the CEO of one of Canada's largest cultural exporter, Cirque du Soleil. Company founded in 1984 by a group of street performer, Cirque has done stage production featuring dozens of visits by about 40 million people in 90 cities around the world. In 20 years, Cirque has achieved revenues worldwide leader circus Ringling Bros and Barnum & Bailey. Both companies are world leaders circus to achieve it took 100 years.

Ringling Bros. and Barnum & Bailey circus to design standards and compete with the circus on a scale similar declining market. Ringling Bros. and Barnum & Bailey uses the perspective of competition-based strategy, so that finally appears to be sirkusyang industry unattractive. While Cirque du Soleil's success by not taking the market from the existing circus industry, the market historically children. Cirque du Soleil does not compete Ringling Bros. and Barnum & Bailey, for creating a new market that no opponent and make the competition irrelevant. Cirque du Soleil brought a new market in addition to the children is a new customer group of adults and corporate clients with not only a circus show, but it displays theater, opera and ballet, so the audience is willing to pay several times more than the usual traditional circus. Strategy of Cirque du Soleil is called Blue Ocean Strategy.

Blue Oceans is a whole industry that is not currently available, not known for its market space and there is no competition. In blue oceans are created that demand, not a hotly contested competition. Demand could grow quickly and profitably. To create blue oceans in two ways, the company can increase a complete new industry, such as eBay to create an auction, but online. The second way, blue oceans can be created from within red oceans when the company changed the existing industry boundaries, as practiced by Cirque du Soleil. High Peruguruan after the liberalization of education, the only way to do like the strategy conducted by Cirque du Soleil or eBay.

Models company blue oceans that no competition, no hostility, so that there is a company with affection. Rasulullah SAW said, "No go to heaven except those who show mercy." He also said, "People who were not caring people who only care about themselves, but people loved him yan g and others".