SUPER TEAM

Bill Gates and Paul Allen in 1975 paved the Microsoft. The company when it was still small, but have a dream "A computer on every desk in every home, running Microsoft device". Microsoft creates operating systems MS-DOS, and then make Windows (windows) that are found in almost every home and office. Finally, it has been proven, the Windows operating system controlled 80% of the operating system world. To reach these dreams. Microsoft just hire smart people and then formed small teams to work on creative projects within a certain time. Every individual has a role in accordance with the knowledge and skills of each. Each unit in this company doing the work with a relatively similar pattern, namely a working team which is relatively small and together to complete the task successfully.

Each work team at Microsoft, has the freedom to determine how best to complete the task with their creativity. Yet still framed by certain guidelines. Small decisions is still a small team leader power. The design of the project objectives and activities are always presented to all members to be discussed together. Each work team proposed an approach that will be used to complete the project. The proposal is then discussed and discussed. Proposals are rejected, the team must work to make a new proposal. Microsoft's success is not just because Bill Gates and Paul Allen, but rather is determined by the working team.

On one day, I had guests, namely Ir Azmiral, Manager of IT (Information Technology) from PT. Phama Persada Nusantara, a subsidiary of United Tractors. After a warm-hearted in my room, then "Good-Pak Yanto" Mr. Azmiral greet me. "Why are you congratulating me" I replied in surprise. "First. Alumni STMIK AMIKOM Yogyakarta who worked at PT. Most Phama Persada Nusantara, outperformed ITB, UI and UGM. Second, as long as I work in PT. Phama Persada Nusantara, a new first time in its history, there is an employee can be promoted within two years two times. The employee, your students "said Mr. Azmiral. "Thank you sir" I replied., Half do not believe, then I asked. "What is the advantage alumni children STMIK AMIKOM you think?". "The kids intelgensi STMIK AMIKOM alumni were lost with the kids graduate from ITB, UI and UGM, but kids STMIK AMIKOM alumni work in a team that can beat the kids from ITB, UI or from GMU" answered Mr. Azmiral .

Similarly, employees in STMIK AMIKOM Yogyakarta, perhaps inferior to individual employees other private universities, but the team STMIK AMIKOM employees better, which is the only High School in Region V Kopertis that can penetrate the number of new students in 1400 academic year 2003 / 2004. To move the organization with a high speed, not the superstar, but with a super team

SECRET SUCCESS

After building the Kaaba is damaged, repair as high as people stood, it was her turn to put the Black Stone is purified in its place in the eastern corner, there arose a dispute among the Quraish, who should have had the honor of putting the stone in place. So mounting the argument that almost all civil wars arise because of it. Family Abd'd Dar and his family 'Adi agreed tribes will not allow any interference in this great honor. For that they take an oath together. Dar Abd'd families carrying a tray of blood. Put their hands into the tray in order to strengthen their oaths. Since then named La'aqat'd-Damm, which means licking the blood.

Bin'l Umayya Abu-Mughira of Makhzum Banu is the oldest person among them, respected and obeyed. After seeing a similar situation that he said to them, "Cast your verdict is in the hands of the first to enter this Safa door". But when they saw Muhammad was the first person entering the place, they shouted: "This is al-Amin, we can accept his decision". Then they told him the incident. When she listened and saw in their eyes how much hostility was berkobarnya fire. He thought for a moment, then said "Give me a piece of cloth". After the cloth was brought, dihamparkannya and took the stone and placed with his own hands, and Muhammad said: "Let every head of tribes held the end of this cloth". Together they brought a cloth to the place of the stone will be placed. Then Muhammad pulled the stone from the rock and meletakannya cloth in place. Thus the dispute was ended and the disaster can be avoided. Muhammad did what in the management called win-win thinking that can create synergy.

The experience also taught me, when he will hold a seminar aimed at senior secondary school children about the entrance exams State University. New speaker when the time told her willingness to stay a week. The seminar was held on the day of his plan Saturday. After all preparations had been completed, on Wednesday morning at 10.00 wib, I gathered my staff to listen to his opinion that the seminar participants, many of the participants. I've written ten strategies in a single sheet of paper to bring the participants. But I keep the strategy on the table without a stafpun who knows.

After all my staff together, then I asked for ideas from my staff. "My friends I ask you an idea of how our seminars for many of the participants on Saturday. We have only 3 days time ". "Pak Yanto. We put an ad in the newspaper "the first of my staff. "Good" said I, as he crossed one of my strategies in sheets of paper. "Put your ad on the radio" My staff said the second. "Good" said I, as he crossed another one of my strategies in the sheet of paper. "We're working with a student dormitory" said a third of my staff. "Good" said I, as a third strike that was my strategy on the sheet of paper. "Cooperation with the test bimbingsan" said my third sta. I also did the same thing, respect their ideas while I was crossing out the same idea with their ideas. I am not saying that they are the same ideas with my ideas, but I try to respect their ideas, as though I had no idea even though I have my ideas written in a Kerta. I told my staff to run all their ideas. Incredibly, I do not suspect that the number of participants of the seminar participants at last beyond 1000. I just combine them and appreciate the ideas. That's called synergy, which is the secret of successful companies.

MAKE CHANGES OR DIE

Organizations must make changes to adjust to the competitive lingkungaanya. Changes to do with about making something else. Technology, competition, economic shocks, social change, the labor force and world politics is a force driving change. Advanced information technology can change the way competitive, thus increasing the company's competitive advantage. Yet the CEO of Unilever, Floris A. Maljers says "the biggest obstacle companies face in the face of globalization is the limited human resources, not lack of capital".

In the book Why Companies Fail, Mark Ingebretsen says "Companies need to predict the future to detect trends that they must deal if they want to continue to generate profits. Companies also need to design ways to mengadapsi products and their services in order to reach consumer groups that have not been defined. The most important of all this, companies must realize the fact that large-scale change is the norm, while the changes that shook the world are part of the new norm. Therefore they must direct the strategy for dealing with change. September 11 attacks by showing how a tragic event changes everything, sometimes overnight. "Successful leader supple and flexible action in the face of change. In fact, he was pleased with the changes that touched him most deeply.

Most companies die, because subordinates should always follow leaders who never changes. The historian, Alfred D. Chandler, Jr., in his book Strategy and Structure advances American companies, because she wants to make changes, especially in the management system. Chandler examined four major American companies, namely General Electric, Du-Pont, Standard Oil company, and Exxon. Willingness to change from the CEO of four companies that make these companies survive today.

Employees are rice, while the management style is lauknya. Jack Welch, CEO of General Electric when it says "We're risking something for our people, then we need to empower them, give them the resources and out of trouble by using them". Jack Welch to invest half the time with employees, so he knew them, talked with them about the problems the company, praising them presented good performance, but chided them when their performance falls. He knows about 1000 employees who have good ideas and have responsibilities for their work. Personal approach that made Jack Welch told employees that produce extraordinary kasil on performance improvement. "If you win, we all win" so said Welch. That sebabya 27,000 employees own shares of General Electric. In 2001, General Electric was selected as "The Most Admired Company in the World" ranked first version of Fortune.

"The two greatest corporate leaders of this century are Alfred Sloan of General Motors and the Jack Welch of General Electric. And Welch's will be bigger than both, because planning a new paradigm, contemporary, for the corporate model used for the 21 century, "said Noel Tichy, University of Machigan, long analysts Wech managerial style. Thus, whether we will make a change or die?

Learning From the Banana Tree

Banana trees are God's creation of plants that are beneficial to humans. Banana tree grown in tropical regions such as Asia, Australia, Africa and America
Philosophy of banana trees used by PT Gobel Dharma Nusantara to mobilize its human resources to be able to compete with other companies. Companies that berpatungan with this company Matsushita Panasonic products are able to export.

This philosophy found by the founder of PT. Gobel Dharma Nusantara, Thayeb Mohammad Gobel in 1954.

Banana tree is a useful tree all. Banana long curved shape and a yellow or red. Soft yellow flesh and sweet taste when ripe and contain vitamins. The leaves can be used to wrap rice pecel, oilcake, botok, Nogosari and so on.

Pelapahnya for children's toys, the toy horse and rifle-senapanan. Heart can be made of vegetables and trees can be used to put the puppets in a puppet show. Even the skin can be eaten goat pisangpun.

It describes the philosophy that employees at PT Gobel Dharma Nusantara make all the products that will benefit the community and conduct cooperation in the group.

PT Gobel Dharma Nusantara using independent management that make an efficient management system, listening to and satisfying customers. All around him is a customer, such as communities, investors, suppliers, government, environment, bosses, subordinates and coworkers. Suppliers and distributors are both standing and prosperous.

PT Gobel Dharma Nusantara trying to produce a useful product, according to the needs and have high quality with reasonable prices and satisfactory services to achieve public welfare. Advantages for investors, employees, business continuity and taxes as well as for the welfare of society.

Nothing''among us menzalimi each other.''Helm says PT Gobel Dharma Nusantara.

Prior to banana trees bear fruit, if cut, it will grow again to produce fruit. After bear fruit, the banana tree before it is ready to die.

Employees PT Gobel Dharma Nusantara make a total dedication. Prior to producing the best work, their abstinence to get out of the company. Ready to sacrifice for the company's goals for happiness together.

Employees think, that he worked at the factory's own little, and run a business with great sincerity, and humility. Progress and development can only be realized through joint efforts and cooperation of every employee company. United in spirit, vowed to carry out tasks in a company with high dedication, perseverance, and integrity.

But before dying, the children have to grow around the tree and are ready to replace the parent.

Chairman PT Gobel Dharma Nusantara have processed offspring survival to continue running the company to remain a leading company in the competition. All employees are empowered through the development of the individual at its core and is the personal responsibility and the company to serve the community as baton holders of its predecessor.

Learning From Ants and Leaf Lice

Type ant and some aphids have a symbiotic relationship called. In symbiosis, different animal species help each other. Aphids are small insects that move slowly, live plants and feed on nectar
Nectar is sucked from the tree trunk with a sharp mouth and long. When ingested, nectar turned into a sweet substance called honey dew. This material was then issued by the lice through organs called kornikula. This honey dew favorite food of red ants, which eat as much as they can be produced by the aphids. With cattle aphids, ants have a backup that is always readily available.

To protect the reserve honey dew, ant very concerned about his aphids. For example, an ant infestation is to move a lot nektarnya place, and if the food search area becomes too crowded, ants, lice will move to an area that is more lax. Ants also attack any insects trying to eat the aphids, even though the attacker may be much larger than the ants themselves.

Scientists have been obtained certainty when or how this special relationship began. However, with the discovery of the ants and aphids that have become fossilized together, proved that these two types of insects have helped each other since at least 30 million years ago. The story of ants and aphids, according to Stephen R Covey, called the effectiveness, which is a balance between production and production capacity.

Production is the result of a chill, the honey dew. While production capacity is the ability or asset that produces honey dew, namely aphids. Ant trying to maintain and protect aphids best, so that aphids are still producing honey embut. Ants effective action.

In business, we often seek profit or short-term results with production or impair the ability of physical assets, such as cars, computers, telephone, fax, and even our bodies or our environment. We rarely maintain or care for cars, computers, telephone and fax. Once the asset is damaged, then we realized that the asset is a key asset. The cost to repair these assets much more expensive than maintaining these assets on a regular basis. So we have to do things that are not effective.

We also often talk about customer service. We often ignore those who deal with customers, ie employees. So we just realized after customers gradually left us. Trust and loyalty to us is lost. Usually we just blame employee. That action is not effective. If we want our employees to treat customers well, then we also have to treat our employees like customers.

''You can buy someone's hand, but was never able to buy his heart. His heart is the place to be enthusiasm, loyalty. You can buy his back, but can not buy brains. That's where his creativity, his intelligence, his wits,''said Stephen R Covey.

Proved effective for the acts we must learn to ants and aphids.

Capital GIFT GOD

Most people who meet me say that they want to start a business but do not have the capital. And God gave capital is unmatchable, the "brains". Your brain is not more than a strand of wine, sebih even smaller than a cabbage. Weighing less than 1.5 kg. However, the brain a thousand times more powerful than the world's greatest computer. Fruit fly has 100,000 active brain cells. A mouse has 5 million brain cells. Ape 10 billion. While you have 100 billion active brain cells from birth. So you people really incredible. You do not have the capital was still able to open the business with your brain. One way to open a business without cash payment is behind and is a powerful weapon I have ever used.

By the time we opened a branch in the road Primagama South Demangan number 92, which houses Mr. Sri Satoto. We opened the business with a payment method in the back. We say "sir we will rent you a house for a year". "Please. I am glad you have a student like activity ", said Mr. Sri Satoto. "We will pay per month sir", we said. "Nothing", said Mr. Sri Satoto. "But we will pay starting next month sir". Mr. Sri Satoto paused, then said "Yes. It's okay ". Mr. courtesy of the Sri Satoto we can open a branch without any money.

Similarly when I set up STMIK AMIKOM Yogyakarta, with a brain, I visited the house which Mr Blake Sutrisno has a house in Jl. Monginsidi No. 8. "Mr Blake my Dad would rent a house for two years". "Oh yes please. The house is still empty "Mr Blake said. "I'm going to start hiring in March, Pak. But I will pay in August and September ". "Lho kok so" said Mr Blake. "Because I do not have the money sir. After the August and September, God willing, I get the money from students and that's what I want to pay to Mr Blake ". Mr Blake was silent for a moment, then said "Yes it's okay, but I beg dinotariskan yes". "Yes sir", I said. So the Academy of Information Management and Computer "AMIKOM" Yogyakarta, which is now a STMIK AMIKOM Yogyakartapun can stand without the cash. Now STMIK AMIKOM Yogyakarta has a land of about 10,000 square feet and 2 luxurious buildings on the fifth floor and third floor entirely air-conditioned and Wireless Fidelity (WI-FI), so that the students call it like a mall. All begins with using the brain, not with cash.

My students STIE MM Program "ABI" Surabaya told me too. "Sir I am also starting a business without cash. I trusted to sell the goods, after the new behavior is given date paid 3 months. But the stuff I sell it cheap, I get the cash. Then I bought other stuff that I can sell at a price high enough so that I can profit big enough, so it can pay for goods due 3 months ", he said. Consignment system, such as the sale of the book can be done with payments in the back. Good luck.

NEW STRATEGY "4P"

Product (Product) consists of goods, services and ideas. Products in this new strategy is the core product which is the main thing the company offered to customers. The product is the core of Telkom telephone calls, the product is the core of the Garuda airline and hotel product is the core of the room. If you already understand the core product, then we can consider a set of processes (process) and system availability essential for an effective core product.

To enter the hotel business, we must have the room. However, other hotels also have them. Core products make us ready to start, but sometimes we are not ready to compete. To achieve success, then we must be prepared to berkompetesi by providing a process that supports the availability of core products, including reservation systems, room arrangement, scheduling, the employee settings, account management, delivery of food and drinks and all relating to core products. Thus the process by providing a set of core product the company makes it into an efficient and comfortable.

Performance (performance) is the performance of our core product offering. Call Gonroos keep our promises. If Garuda said that would fly from Yogyakarta to Jakarta at 8:00 pm, if true flying at that hour? Is the room clean in the plane? Is safety guaranteed? Is the service good? Many companies make customers are dissatisfied because the inability to deliver products, although its core products is quite acceptable or even special. Although they already have systems, procedures and processes to deliver the core product, sometimes they do not do it right. Then the person is required (people) who are able to do it right.

Companies must consider the people who work for the right job. Customers meet with the employee and the employee represents the company well when running the job and at home, either speak directly, by phone or via the internet. How do customers view our employees? Are our employees helpful, sweet-faced, communicate empathic, caring, understanding, caring and polite? Results from a survey conducted by United News and World Report, said that customers do not return to do business, because 69% said their employees are not served by well. In America the result like that, especially in ameriki. Instead customers will be back in business if the employee served us well and impressed with their service.

Companies now must not only focus on core products, but must consider the greater effects of customer and employee interaction, concentrating on running services and interaction with customers that provide a different value for the customer. Companies should offer the main thing to customers, providing a set of processes that make the product efficient and convenient core, high performance and run by employees with the right. Marketing mix strategy of product, price, place, and promotion we replace the product, process, performance and the person so that we can win the competition in the long run.

MARKET CREATOR STRATEGY

At this time the world's Internet users has reached 1.2 billion and in Indonesia has reached 25 million. The Internet is a dream market for some circles. Entering the new economy or digital economy, which makes the company a market riddled revolutionary. Various kinds of strategies on the Internet in conducting revolution include market creation strategies (creator market strategy), strategic reconfiguration of the channel (channel reconfiguration), strategic transaction broker (intermediary transaction strategy), strategies of information intermediaries (infomediary strategy), strategy of self-service innovators ( self-service innovator strategy), innovator of supply chain strategy (supply chain innovator strategy) and strategic control of the channel (channel mastery strategy)

Creator Market Strategies is a strategy of using the Internet to define a new market by identifying a unique consumer needs. This strategy requires you to enter the market first and keep ahead of competition by innovating continuously. To create a new market, Amazon.com kadangkalan willing to lose in advance in order to achieve a strong market position and profitability in the long run. Amazon.com is a company that uses market strategy creator mengidentifikase way as the database and delivery of this competence and Amazon.com web design speed browsing and order products and combining efficiency, reduced prices and personal service.

Amazon.com which was formerly only a small bookstore founded by Jeff Bezos with 7 employees in 1994 which is a company based in Seattle and entered the Internet market in July 1995. Currently Amazon.com, Inc.. Nasdaq-listed with: AMZN and is one of the Fortune 500 companies as well as Earth's Biggest Selection. Amazon.com, Inc.. trying to become the company the biggest customer-centered world, customers can find and discover anything you want to buy online and strive to give customers the possibility of the cheapest prices. Amazon.com is now selling a variety of products, giving millions of unique new products consisting of several categories, such as health and personal care, jewelry and watches, food, sports, books, music, DVDs, toys, electronics and office, toys and children and houses and plantations.

Amazon operates several web sites to reach new markets, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca , and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn. In 2007, net sales estimated at $ 14,263 billion with growth increasing 33% compared with 2006. Operating income is estimated to reach $ 675 million with growth reaching 74% compared with 2006.

PRODUCT VELOCITY

The fourth step in selling products on the internet is to understand the price of the products we sell and the number of products sold within a certain time. The relationship between the two are usually referred to as product velocity. The more products we sell, the greater the velocity of his product. We can make a curve relationship between price and amount sold each week. Usually the greater the desire to sell in large quantities, then we should set a lower price, otherwise the higher price that we set the less the amount of products we can sell.

Average Sales Price can also be narrowed by stating in an item contained in the so-called Stock Keeping Unit (SKU) which is a term often used by off-line retailers to demonstrate a unique item in the inventory. For example, Seller A has three red shirts with the XL size is two, and blue with one L size pieces, then SKUnya only two, namely SKU1 is a red shirt (number 2) and SKU2 is a blue shirt (number 1) . Key concepts to be understood without having to work on campaigns or do something special demand in the market or putting the regular SKU, the demand will not change in a period of 30 days to 60 days. Another variable that works is the supply, then we must also control the supply, though supply is also controlled by our competitors. This information is a weapon we can use to make important decisions based on our goal.

For example, Seller A sells 10 units of the SKU of each month at a price of $ 150. A seller has a target to increase its profits each month. SKU cost on a volume of 40 units cost $ 100, but if it can increase sales of more than 100 units per month, the cost of SKUs down to $ 85. So this information can be made a variety of scenarios. The first scenario focuses on high margin, we are selling at a price of $ 150 sold 40 units at a cost of $ 100, then its gross margin ($ 150 - $ 100) x 40 = $ 2000. The second scenario focuses on the current margin, we are selling at a price of $ 120 sold 80 units at a cost of $ 100, then its gross margin ($ 120 - $ 100) x 80 = $ 1600. The third scenario focuses on low margins, we are selling at a price of $ 100 sold 160 units at a cost of $ 85, then its gross margin ($ 100 - $ 85) x 160 = $ 2400. By understanding the speed of product / price and a test allows us to get the approximate number of SKUs that we can sell and we expect vulume. By estimating the price and volume of our products will help make the preparation of resources and products are able to predict the margin we earn each month. If the product is not made by us, then we can negotiate the price with the source of our products at a price based on sales volume.

STRATEGY CONSISTENCY

Consistency means obedience, ketaatasasan, unchanging, the correspondence between what is said in deeds. This strategy relates to brand building that brand into the minds of consumers. Many of us are very easy to switch brands, for various reasons. There is reasonable because the market is changing, so product changes and finally the brand change.

I watched some college has changed from the Academy into the High School or High School to the University. Old brand is often not used anymore, if it happens very easily predictable. Almost certainly the students declined, this is because the consumer's mind can not forget the old brand and use the new brand. Yet I also see there are some who stick with the old brand, so the new applicant still choose it.

The market may change, but brands do not have to change, never even thought to change. If it should change, maybe a little, but essentially the character should not be changed. Universities like the University of Gadjah Mada, Universitas Indonesia, Institut Teknologi Bandung is a brand that for years and never changed.

Also in the automotive field, for example, BMW vehicles sold in the ultimate driving machine has more than 30 years, as well as selling Volvo vehicles with safety also has more than 30 years. The most tempting thing to change the brand is boredom. This Boredom The biggest obstacle, so that tends to create a new brand. BMW is also fed up with this boredom. Finally a station wagon being devoted young professionals who grew up, married and had children. The results can be unpredictable, that is not successful, and even weaken the BMW brand itself in the minds of consumers.

Another story about the Little Caesars 'Pizza Pizza', which is to buy two pizzas with the price of a pizza. Little Caesars brand strength with 'Pizza, Pizza' could become America's biggest pizza network. Come back to haunt boredom with''Little Caesars Pizza Pizza 'which finally introduces Little Caesars' Delivery Delivery' and that there was might expect, the Little Caesars in sales down to third place, after Pizza Hut and Pizza Dominoís. Brand became even worse after the Little Caesars change in size from medium to large size, so narrated by Al Ries and Laura Ries in his book 22 Immutable Laws of Branding.

Thus, brand building can not be just one night or just turn the hand, but must be maintained for years and even decades to obedience without feeling bored and tempted to destroy the brand. In addition, we must limit the brand to represent something simple and narrow in the minds of consumers that can be easily remembered by consumers. Although BMW is handled by three different advertising agencies while maintaining its strategy with the ultimate driving machine for more than 30 years. This strategy is called the consistency strategy.

SECRET WEAPON

If functionality focused on corporate talent management processes to achieve certain results, then the vitality focus on attitudes and ways of thinking people to be responsible to the process, not only in human resources, but the entire line and all the way to the top of the organization. Vitality has three characteristics of commitment, promise, and accountability. Writes Douglan A Ready and Jay Conger A published Harvard Business Review in June 2007.
To build commitment, P & G to build internal education programs that provide opportunities to take real responsibility in working on important projects using the company's full resources. Extensive internal program can be a channel organization, because it is time that can be used to encourage managers, train and advise internally. At HSBC, commitment to the future leaders Green personified by stating "Nothing is more important than the right to take the commitment ... all the way taken by the senior position of the most influential. "Executive line directly participate in the process, in cooperation with the functions and resources of regional centers to fill important positions.

The promise reflects the degree of commitment to corporate leaders to talent management in detail. P & G employees in the development of promising career from day to day that started at the company. They work with their hiring managers and those who develop the P & G called 'the circulation of career development'. To which has a high potential, P & G introduced a 'work intended' to be achieved only if the employee to continue doing, to give the impression and show potential to grow. Accountability implemented by all stakeholders to create a system and talent development process went well. "At P & G career planning for all the general manager and vice president and the talent pool in accordance with the referred to as the 165 top companies," said Lafley, CEO of P & G. While at HSBC, the executives responsible for the talent pool and maintain a heartfelt talent management processes.

Companies who admired the world has a good process in developing the talents of employees to prepare future leaders. Usually the process is relatively easy to imitate by competitors. Something hard to imitate by competitors is the spirit, which is part of vitality. Morale is a measure used to build the company's corporate culture is. The spirit of personnel should be properly maintained to keep high-performing companies. Which is based on the spirit of a noble vision and sustained by prayer is the secret weapon.

NEW TO IMPROVING PERFORMANCE

According to Daniel Goleman, the ability to boost the motivation of achievement, commitment, initiative and optimism. Encouragement achievement is encouraged to improve or meet the standards of excellence. People with this ability will be results-oriented, with high morale to achieve the goals and standards, setting challenging goals and take calculated risks, to find out as much as to reduce uncertainty and find a better way and continue to learn to improve performance.


To achieve excellence, Konosuke Matsushita, the Japanese conglomerate owners of so many companies, one of which the Panasonic brand, has annual plans with coverage up to a hundred years into the future that takes into account all business and market transformation possible. No matter whether the world in centuries to come it true or not, result in the development of intuition and make sense to know what might happen. Matsushita executives can develop the ability to deliver a future that is still a dream in creative designs and processes of the present work, which means they help create the future.

Herb Kelleher, chairman of the company leading the Southwest Airlines flight to achieve the benefits of his company with "happy and respect" their employees, amounting to 18,000 people. "Fondness given the" rewarded with a spontaneous emotion and constant flow of employees voluntarily. Basic values such as practical humor, independence and mutual respect and how to relate to each other, customers and suppliers seep into every aspect of the work of Southwest Airlines. It seems clear, humor plays a role in developing the inspiration to become a leader in the field. Kelleher managed to increase sales to more than 2.6 billion dollars and humor continue to pursue the main ingredient used in the company. He was elected as the best U.S. CEOs by Fortune magazine in 1994.

Cheerful atmosphere can bring a healthy charge of energy that someone is working hard and making it flexible and easy to adapt to changing circumstances. "New targets in our environment is a joy to use something. We want your products and services we look different, informative and fun. Any company can put all the attributes into products and services they have the opportunity to be a pioneer in revolutionizing their industry, "said Gary Hamel, a strategy expert, an author of the book Competing for the Future.

WITHOUT CREATING A COMPETITIVE MARKET

Companies typically compete not only with other companies in its industry, but also compete with companies in other industries that produce alternative products. Products include goods, services and ideas. Alternative products is broader than simply the substitution of products or substitute products. Product substitution has a different shape, but the same functions and benefits. While alternative products include products which have different functions and forms, but the same goal.

Items such replacements, we're making our company's financial statements, it can use financial software, hire a professional accountant or use a ballpoint pen and paper. Financial software, professional accountants and ballpoint has a different shape, but serve the same function.

Alternative products such as cinemas and restaurants. Cinema offers visual entertainment, while the restaurant offers a pleasurable dining functions and chatted desempatan. Cinemas and restaurants have different forms and functions, but has the same goal, namely to enjoy a walk or enjoy a different atmosphere in the house. Cinemas and restaurants is not a replacement product, but an alternative product.

NTT DoCoMo, a Japanese telecommunications can create a market without competitors with alterntif products. NTT DoCoMo created this market by thinking of an alternative mobile phone and internet. What is the advantage the Internet than cell phones and what the benefits of the Internet than cell phones? Internet excellence, offering a wide range of information, including e-mail facility, information such as news, weather, phone directories and entertainment such as online gaming, music and TV on-line. High price weakness from the internet and rental of computer hardware, a flood of information, difficulties in the process of connecting to the internet and the fear of credit card information electronically. While the benefits of cell phones is high mobility, voice transmission and ease of use. NTT DoCoMo combining the two advantages of mobile phones and the Internet by launching i-mode phone. Although i-mode phone is more expensive around 25% of cell phone, but still cheaper than a computer and a higher mobility. Billing services as simple as all services billed lepada Internet users in the same monthly bill, while eliminating concerns of misuse of credit cards used on the Internet. I-mode service is automatically activated when the phone is alive, so do not bother to log on.

I-mode service was launched in 1999 and at the end of 2003, the number of i-mode subscribers had reached 40.1 million and revenue from data transmission, images and text jumped from 295 million yen ($ 2.6 million) in 1999 to 886.3 yen ($ 8 billion) in 2003. This service creates a new market without competitors by attracting young and old population and the change that had just consumen use voice services to consumers who also use the data transmission. Kim and Mauborgne call it, the strategy of NTT DoCoMo's done as a blue ocean strategy.

MOTIVATION

According to Daniel Goleman, the ability to boost the motivation of achievement, commitment, initiative and optimism. Commitments are aligning themselves with the target groups and institutions or the community. People with this ability will be ready to make sacrifices for the fulfillment of the target institutions or communities is more important, encouragement to feel in a larger mission, using the values which are based on conscience in making decisions and implement the choices and actively seek opportunities to meet mission group or community. Rachel Carson has struggled to maintain its commitment, after he discovered in his research that pesticides can damage the environment. Finally, he published a book entitled Silent Spring. Carson realized that his book would give rise to controversy, but he was with his commitment to save the environment remain firm in his stance. In the book called Carson held a serious public debate about the huge losses to be borne by nature a very loved and talked with great confidence about how fragile state of all living creatures, including humans, due to the use of DDT and chemicals other more toxic. Carson opposed by the agricultural industry, a massive campaign to discredit a warning. Nevertheless he kept his commitment to save the environment. Finally, President John F. Kennedy was impressed by the book and re-ordered study of the Federal pesticide policy. In 1963, the advisory body president for scientific affairs supported the establishment of Carson. Now people recognize that the idea of supporting a modern environment with the emergence of Company Social Responsibility, begins with the publication of the book Silent Spring. "A thousand words from him, then the world took a new direction" said one editor of the book. "Once the enormity of the power of purpose in life is supported by the emotional commitment" wrote Cooper and Sawaf the Executive EQ.

What did Rachel Carson is put all the talent and energy with the purpose of life with a strong motivation or emotional commitment. "There is no great work in the world has ever happened without morale boost" said the German philosopher, Hegel. The leaders and executives must realize that the motivation proved to be more important than intellectual or technical skills. However that move the motivation is not the head, but heart. "Truly in the body of Adam's son is a piece of meat. If he was good, then let the whole body, and members of other bodies will make it better. He is the heart "as the word of the Prophet Muhammad. Liver is the leader, should follow the guiding commitment, while the other limbs are the people who must obey their leaders.

LEADERSHIP AS A STRATEGY

The essence of strategy is leadership. No one will follow you if you do not know where to be moved. Akio Morita Sony gives direction to find new markets with the title "pioneer spirit". "Sony is a pioneer and was never intended to follow the others. Through progress, Sony wants to serve the whole world. Sony will always be the inventor of the unknown. Sony has a principle of respect and support the ability of a person and always brought the best out of someone. This is a vital force for the Sony "Morita said. Sony created the handycam, the first home video recorder and floppy disk. The most famous success was the idea Walkman tetantang Morita.

"The leader is the first creation that determines success and failure of the organization" said Steven R. Covey. Thus the leader is the key to organizational success. Leadership review of an effective leader and what distinguishes a leader and not a leader. Definitions vary widely leaders and very much. We take the definition given by Abraham Zaleznik, and John Kotter

Abraham Zaleznik of Harvard Business School, argues that leaders and managers is very different. They differ in motiv, personal history, ways of thinking and acting. Managers tend to take the attitude of impersonal, no not passive, for the purpose, while the leader took personal attitudes and activism toward the goal. Managers tend to view work as a process that allows, include a combination of people and ideas interact to define strategies and make decisions. Leaders work from a position of high risk, often temperamental they are looking for risk and danger, especially if the opportunities and rewards appear high. Managers prefer to work with people, they avoid activities alone because the activity makes them anxious. They relate to people according to the role they play in a sequence of events or in the decision making process. Leaders who consider the idea, associated with people in a more intuitive and empathetic.

John Kotter argues that leadership is different from management. Manajamen it comes to complexity, to produce order and consistency Tib by drafting formal plans, designing a strict organization and monitor the results through benchmarking with the plan. Leadership on the other hand, it comes to cope with change. Leaders establish direction by developing a vision for the future, able to synergize with the people communicate and inspire them to overcome obstacles.

LEARNING FROM PRIDE

Pride ekekutif companies fall one of the reasons the company. In 2002, the company has oil tdiketahuin Enron collapse, because its executive employees tehadap repugnant behavior by firing employees en masse, but behind it was reported the company was still able to find funds to finance the $ 200,000 luxury box at what was once called Enron Field. Polaroid Company, reported to cancel retiree health benefits, retired before the company's petition, contrary manajemdilaporkan petition the bankruptcy court to be allowed to give $ 19 million in bonuses to executives in order not to leave the company. Likewise, companies that pay Webvan CEO who mendurkan himself $ 375,000 annually for life, before the company ceased operations are to lay off employees. Thanks to the incidents publicized uproar about executive greed and arrogance, Americans no longer believe in the big companies to new levels. America's New Economic and promising era of new prosperity is not limited. But it was groundless, Mark Ingebretsen writes in his book Why Companies Fail. "Many top executives tend to establish the distance to the front lines. The bigger the company, the more likely the top executives lose contact with the front line. This could be the single most important factor that inhibits the growth of the company "says Jack Trout. The experience of the failure of the world's top executives can be used as a very valuable lesson and we do not repeat again. But instead, founder Sam Walton as Wal-Mart, with a modest and humble to visit the front lines (salesman) of every Wal-Mart stores throughout his life. He even mengabiskan midnight unloading didok and berbicaran the crew. Sam Walton's leadership style is close to the employee coloring corporate culture of Wal-Mart today. In 2003, Wal-Mart was selected as number one company of the most amazing world, Fortune magazine.

Similarly, when Umar went to Sham Khatab camel ride along with his assistants. Umar took turns with the attendants in the climbing camel. When Umar camel ride, then the assistant who holds the rope, otherwise if the camel ride attendant who holds the rope Umar, and so on until the destination. When he arrived at Sham Omar's turn came to pull the rope, on the way the camels' Umar held the rope and slippers tucked under the left armpit. Governor of Syria, Abu Ubadah know and say, 'O Commander of the Faithful, the authorities have come out Syam your pick, then it does not deserve when they see you like this. "Umar said," It is with Islam because we have to be noble, it does not matter what people say ". Leaders who lead with humility is a noble leader in both the side of God and the human side.

Strategi Unique Selling Proposition

Strategy Unique Selling Proposition (USP) developed by Rosser Reeves, the advertising heart of New York, Madison Avenue. At one time there was a client came to office Reeves and put two coins on the table. "I owned a coin on the left. You prove that this is the best coin "challenged the client. This is the fundamental problem faced by every person in the advertising. Proving "This is the best" is their duty, if the task was for food products, clothing or product and services from a bank. What is a slogan used by Reeves when dealing with Colgate toothpaste?. Reeves uses the slogan "Clean your breath while cleaning his teeth". With this slogan, Colgate's market rule for decades. Unique Selling Proposition strategy oriented to the benefits or advantages of products that are not owned by a rival product. The advantages are also looking for something or an excuse for consumers to use a product. Products are distinguished by a specific character or unique. This approach made by Nescafe in its ad campaigns with "The Thing Leads To Another". Depicted in a television advertisement in which an aircraft engine dead one, but the passengers remained safe, thanks to earlier drinking Nescafe.

In 1942, Coca-Cola launched an ad called "The only thing like Coca-Cola is Coca-Cola itself. It's the real thing ". In 1970, Coca-Cola uses the slogan "It's the real thing" for about a year and direct customers to believe, that Coke is the real thing, others just copy. Although the ads have been present real thing thirty years ago, but the reverberations are still felt to this day. The concept is still associated with Coca-Cola, newspaper and magazine reporters still use this word every article they make. If reporters will write about cola, can definitely be called Coca-Cola.
Garda Oto uses the slogan "The first to help customers" (be the first to help customers. This is really implemented in the field and tested in various situations. Post-1998 mass riots, Garda Oto be the first to indemnify customers from agram-hara it. In 2000, Garda Oto proved again as insurance that provides protection against the risk of terrorism. In 2002, Garda Oto be the first to assist customers in their vehicles to evacuate from floods and processing claims. At the time of bombings struck the Australian Embassy in Jakarta, Garda Oto be the first to come to the scene.

START A BUSINESS LAW

When I return home, on Eid day I met my friend, that he aspired to become entrepreneurs. A year later I met my friend again, then I asked "Is now a businessman". He replied "no, I do not have the capital". Yet he still aspired to become entrepreneurs. In the next Eid I met my friend again and she brought was not a businessman.

I remembered the story of Abu Nawas. He said in front of King Harun al-Rashid that he would fly. Hearing these words of Abu Nawas King Harun al-Rasid said to himself, "Well this is my opportunity to defeat the Abu Nawas". Then King Harun al-Rashid said: "O Abu Nawas. What did you say? ". "Sorry Your Majesty the King, when King gave me a high platform, then I will fly from the stage" said Abu Nawas. "Well Abu Nawas, I will make a higher stage, but after Friday prayers before you have to have yourself to fly mempersiakan" said King Must Ar-Rashid. "I'm ready Majesty" replied Abu Nawas. A week later, after finishing Friday prayers, the people had gathered in the square to watch the Abu Nawas will fly. Abu Nawas waiting for His Majesty the King to Ar-Rashid under towering platform about 12 meters. A moment later Baginda Raja Harun al-Rashid arrived in the square which was hailed by the people, and then approached Abu Nawas. "Are you ready Abu?" Said King Aaron. "It is King" replied Abu Nawas. Then Abu Nawas climb the high platform up above. Then he stood up to be greeted with anticipation, "What about Abu Nawas was flying from the stage without carrying any equipment. If it falls off Abu Nawas sure "they muttered to himself. Abu Nawas lifted one foot and waving his arms like a bird will fly. Then replace the one that lifted the other foot and swinging his arms back. Actions Abu Nawas was done repeatedly so that people are bored seeing the behavior of Abu Nawas, and then they shout "I heard you were going to fly. How just so ". Abu Nawas said "I'm not just saying would fly. Why I see it. I'll fly right ". Aaron smiled at His Majesty's behavior and answers the Abu Nawas, and the king was defeated. Abu Nawas was rewarded. That is if you're only going to be a businessman, then forever will only be a businessman and never a businessman. This happens because there are laws to start the business.

Law started the business as well as friction law of an object. Friction I know, since I was in high school freshman. My teacher said that it is still a relatively friction is greater than the moving object. Greatest friction occurs when the body will move. Similarly in starting a business. When will start a business, major obstacles. After running the business, the obstacles are relatively smaller. Biggest obstacle occurs during the first day of opening the business. My neighbor told me "Pak Yanto when I opened the shop on the first day, well a very noisy house. But after running my store, I was not noisy on the first day I opened my shop ". That is the law to start a business.

NOT HAVE CAPITAL

You have a good business idea, but do not have the capital, then you can still start a business with capital cooperation. You have a close friend or close relation who believe in you, then you can contact them and convince them to get capital support. The advantage of these efforts can be divided into two or in accordance with the agreement. The more you involve them, the greater the level of trust in you, which also means greater capital investment in your business that path with them. To do this strategy, you start from the closest and most believe in you. After that new to those more distant or relatively less confidence in you. Honesty is the most important thing in starting a business with capital cooperation. Openness and fairness must be upheld so that they believe in you. The trust they give to you, like they are saving. From little by little for a long time will be a big savings. Similarly confidence, little by little more confidence in you.

When I met one of his close friends, he immediately offered me to become a computer dealer Epson. My friend was at that time as a sales representative Metrodata. "You want to sell computer Med Epson?" My friend asked. Med is my nickname in high school I Madiun. "I do not have the capital" I replied. "It does not need capital. Simply you Epson's computer display. Then after the computer new behavior you pay. I give two-month grace period "my friend said. "All right. I will try to Epson computer sales "I agreed. Why are my friends believe me?. Because my friend was in high school when I Madiun bench, going to school together. If I ride berangkatnya him, then turns her back home my bum. I bought meatballs and ice together, if I who have money, so my pay, otherwise when he had money, he is paying. When I was sick, I lay down in his house, while he left the school itself. I often eat at his house and learn together. I often entertain his brother with conjuring tricks. I often talked with his parents. I never borrowed the money with him to pay my tuition and repay the loans in accordance with my promise. I am very fortunate to be close friends trust me. My friend is named Agus Widodo Honggo, now he as a Director of PT. Metrodata. You can try to start a business with capital cooperation through your closest friends.

LEARNING FROM FAILURE

Failure is a label that often we associate with an action that did not work and so applied, the label is making us say that is not capable. This decreases our enthusiasm to become a successful person. By the time we were little, failure has no meaning, because we do not have the concept of "failure". If we have the concept of failure, then we will not be able to speak, will not be able to write and not be able to walk. Because to speak, write and walk to the failure of countless. Likewise in the business world can also mimic our failure in childhood and we can learn from the failures. Coca-Cola had failed in the first year sales. Sales conducted by placing the Coca-Cola in the beverage in the pharmacy and 73.96 dollars spent to promote through banner ads and coupons. Failure to make Coca-Cola create awareness of other media, the mass media has more power when compared to other media and promote Coca-Cola with the atmosphere of joy. Matsushita to produce for the first time is a plug adapter. This adapter has actually proposed to the previous employer but did not receive a response. To create this product, along with four companions Matsushita took four months. After this product so no one was going to buy this product.

In 1993, Compaq which at the time as leader of the PC sales market, put through a price cut to compete with Dell. The result of Dell Computer loses 65 million dollars in the first six months, which caused nearly bankrupt. Dell learned from this failure. He tried to find other ways to sell computers. Finally, Dell made a very fundamental change in business process reengineering called. in business with the introduction of E-Commerce. In 1999, Dell can sell 1.7 million dollars per day through e-Commercnya site. Dell shares rose 2000 percent in two years. Dell can compete with world class companies such as IBM, Compaq, HP, and Bell-Nec. Even the market share and profits continue to rise and eventually became the largest PC seller in the world.

When I started the business with friends, sayapun repeated failure again. I started with the failure of a Salesman Book, telex Salesman by phone, and car salesmen pengkilap materials. Primagama who only got 2 students in this campaign has done a fairly intense. CV. Wijaya, the company that serves the car care services that eventually die. Similarly, business start computer education center "IMKI", just get AMIKOM 3 students and trusted by only 6 students. I'm with my friends trying to learn from failure, then make corrections and improve try for success.