MAKE CHANGES OR DIE

Organizations must make changes to adjust to the competitive lingkungaanya. Changes to do with about making something else. Technology, competition, economic shocks, social change, the labor force and world politics is a force driving change. Advanced information technology can change the way competitive, thus increasing the company's competitive advantage. Yet the CEO of Unilever, Floris A. Maljers says "the biggest obstacle companies face in the face of globalization is the limited human resources, not lack of capital".

In the book Why Companies Fail, Mark Ingebretsen says "Companies need to predict the future to detect trends that they must deal if they want to continue to generate profits. Companies also need to design ways to mengadapsi products and their services in order to reach consumer groups that have not been defined. The most important of all this, companies must realize the fact that large-scale change is the norm, while the changes that shook the world are part of the new norm. Therefore they must direct the strategy for dealing with change. September 11 attacks by showing how a tragic event changes everything, sometimes overnight. "Successful leader supple and flexible action in the face of change. In fact, he was pleased with the changes that touched him most deeply.

Most companies die, because subordinates should always follow leaders who never changes. The historian, Alfred D. Chandler, Jr., in his book Strategy and Structure advances American companies, because she wants to make changes, especially in the management system. Chandler examined four major American companies, namely General Electric, Du-Pont, Standard Oil company, and Exxon. Willingness to change from the CEO of four companies that make these companies survive today.

Employees are rice, while the management style is lauknya. Jack Welch, CEO of General Electric when it says "We're risking something for our people, then we need to empower them, give them the resources and out of trouble by using them". Jack Welch to invest half the time with employees, so he knew them, talked with them about the problems the company, praising them presented good performance, but chided them when their performance falls. He knows about 1000 employees who have good ideas and have responsibilities for their work. Personal approach that made Jack Welch told employees that produce extraordinary kasil on performance improvement. "If you win, we all win" so said Welch. That sebabya 27,000 employees own shares of General Electric. In 2001, General Electric was selected as "The Most Admired Company in the World" ranked first version of Fortune.

"The two greatest corporate leaders of this century are Alfred Sloan of General Motors and the Jack Welch of General Electric. And Welch's will be bigger than both, because planning a new paradigm, contemporary, for the corporate model used for the 21 century, "said Noel Tichy, University of Machigan, long analysts Wech managerial style. Thus, whether we will make a change or die?