MARKET CREATOR STRATEGY

At this time the world's Internet users has reached 1.2 billion and in Indonesia has reached 25 million. The Internet is a dream market for some circles. Entering the new economy or digital economy, which makes the company a market riddled revolutionary. Various kinds of strategies on the Internet in conducting revolution include market creation strategies (creator market strategy), strategic reconfiguration of the channel (channel reconfiguration), strategic transaction broker (intermediary transaction strategy), strategies of information intermediaries (infomediary strategy), strategy of self-service innovators ( self-service innovator strategy), innovator of supply chain strategy (supply chain innovator strategy) and strategic control of the channel (channel mastery strategy)

Creator Market Strategies is a strategy of using the Internet to define a new market by identifying a unique consumer needs. This strategy requires you to enter the market first and keep ahead of competition by innovating continuously. To create a new market, Amazon.com kadangkalan willing to lose in advance in order to achieve a strong market position and profitability in the long run. Amazon.com is a company that uses market strategy creator mengidentifikase way as the database and delivery of this competence and Amazon.com web design speed browsing and order products and combining efficiency, reduced prices and personal service.

Amazon.com which was formerly only a small bookstore founded by Jeff Bezos with 7 employees in 1994 which is a company based in Seattle and entered the Internet market in July 1995. Currently Amazon.com, Inc.. Nasdaq-listed with: AMZN and is one of the Fortune 500 companies as well as Earth's Biggest Selection. Amazon.com, Inc.. trying to become the company the biggest customer-centered world, customers can find and discover anything you want to buy online and strive to give customers the possibility of the cheapest prices. Amazon.com is now selling a variety of products, giving millions of unique new products consisting of several categories, such as health and personal care, jewelry and watches, food, sports, books, music, DVDs, toys, electronics and office, toys and children and houses and plantations.

Amazon operates several web sites to reach new markets, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca , and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn. In 2007, net sales estimated at $ 14,263 billion with growth increasing 33% compared with 2006. Operating income is estimated to reach $ 675 million with growth reaching 74% compared with 2006.